average gambler at an American casino comes to the
club with cash or traveler's checks that can easily
be converted to cash with the showing of proper identification.
It is only a small minority that establish credit
at the casinos, but those who do probably account
for a greater volume of play than all the cash customers
combined. Nearly all the junket players are credit
customers, and the big casinos on the Las Vegas Strip
count on half their profits coming from junketeers'
The high rollers, known as premium players by the
casinos, generally have credit lines at one or more
casinos in Nevada and Atlantic City. These players
can't be bothered with cash; they like to be able
to show up at a club at any time, and, within thirty
minutes, without anything in their pockets but a driver's
license, bet thousands at the tables.
The casino world, after all, often reflects the real
American world outside. And today credit is the name
of the games, and everyone who is anyone has some
kind of credit. Just as the credit card has replaced
cash in American life to the point where you can't
rent an automobile in many cities without a credit
card, so credit has replaced many cash transactions
in casino operations. Many players who bet heavily
don't like the risk of carrying cash, and the casino
is only too happy to give its premium players all
the credit they can use.